Top Podcasts and Audiobooks to Learn About Marketing

Want to learn about marketing and advertising but don’t have time to read?

Podcasts and audiobooks have become an integral part of our lives, since we can learn something new by listening at our own convenience.

Marketing and advertising have become popular topics for both audiobooks and podcasts. With thousands of titles to choose from it can be overwhelming to decide on which to listen to. Here, we highlight some of the best podcasts and audiobooks that we find to be the most interesting and helpful for learning about conquering the marketing industry. (And of course, to read more of our own opinions on the industry, read more from our blog.)

Recommended Audiobooks For Marketing Professionals

• This Is Marketing: You Can’t Be Seen Until You Learn to See

To sum up this Number-one Wall Street Journal best-seller in one sentence is to say, “Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems.” Author Seth Godin gives readers a game-changing approach to marketing, sales, and advertising. Learn how to build trust with your target market, why the old approaches to branding and advertising no longer work, and much more. 

• The Tipping Point: How Little Things Can Make a Big Difference

Author Malcom Gladwell shows readers the science behind viral trends in business, marketing, and human behavior. The Tipping Point is about, “that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” Gladwell explains that if a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a trend.

• Contagious: Why Things Catch On

Ever wondered why some products go viral online? Or why some ideas get more word of mouth than others? Marketing professor at the University of Pennsylvania’s Wharton School, Jonah Berger, draws on his research to reveal the secret science behind word-of-mouth and social transmission. Contagious outlines six steps that can help your product or idea become viral. 

• Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Author and pioneer of content marketing, Joe Pulizzi, says that you should build your audience first, then create your product. Content Inc. breaks down the business-startup process into six steps, which includes identifying your “sweet spot,” determining how to create a unique “sweet spot,” building your base, and more. 

• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

In Alchemy, readers can explore the art and science of conjuring irresistible products and ideas. Author Rory Sutherland says, “To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.” Learn about better “branding” and how the secrets to human decision-making can be found in surprising places.

Top Marketing and Advertising Podcasts We Recommend

• Under the Influence with Terry O’Reilly

Get a unique perspective of the everchanging ad industry by listening to stories that connect pop culture, marketing and human nature. Listeners can learn about the history of advertising at the Olympic Games, how libraries market themselves, the competitive transformation of airports into brands, and much more. 

• Everyone Hates Marketers

Inspired by entrepreneur Gary Vaynerchuk saying that, “marketers ruin everything,” this podcast is determined to change that notion. In each weekly episode host Lous Grenier dives into an evergreen marketing topic giving no-fluff actionable insights. Learn about little-known behavioral biases that influence the way we buy, how to repurpose content for every channel, how to get noticed by taking risks, and more. 

• Marketing School

If you only have six minutes or less of spare time then this podcast is for you. Each episode is short and easily digestible while also discussing all manner of marketing topics. Whether you’re a marketing expert or just starting out in the industry, there is always something to learn. We recommend listening to what you should do when your SEO traffic is flat, three quick things you can do everyday to get traffic and how Web3 will affect the future of marketing. 

• Marketing Over Coffee

Recorded at a local coffee shop, this weekly podcast gives you insight into new marketing techniques while also discussing classic tactics. Each episode is filled with marketing tips and tricks that you can only get from casual conversations outside of the office. We recommend the episode about a Reason for TikTok, an interview with Jason Falls on Influence Marketing and the Good Customer is Always Right. 

• The New Age of Experience: New Technologies, The Metaverse and Shaping Virtual Worlds from Uncommon Thinking

The metaverse is here and will soon be a relevant part of our daily lives. For marketers, this is a huge opportunity for innovation and experimentation. Start by listening to this episode from the podcast Uncommon Thinking to learn more about the metaverse from top experts in the gaming industry.

Never Stop Learning

At Mandel Marketing, we value education and always try to learn something new every day. We love podcasts and listening to audiobooks because they are convenient ways to explore our world and make ourselves better, one episode (or chapter) at a time. So what are you waiting for? Stop reading and go check out one of our recommendations!

Or, better yet, contact us to see how we can help you with your own marketing and advertising plans.

About The Author

Sophia Fox is a public relations and marketing professional who specializes in content writing and social media. She is passionate about creating great, engaging social content for any organization in any industry.