How To Write A Creative Brief
Wait, WTF is a creative brief? A creative brief is a document that you give your ad agency (or graphic designer, or nephew/intern, or whoever) that tells them what you want. A well-crafted creative brief…
How to Personalize Advertising Messages to Customers
Marketing is hard. There are so many variable at any given time, and most business owners need to focus on running their business, closing deals, and actually doing the work–which is why fractional CMO services…
Brands Using Humor in their Ads
“I think boring is the ultimate sin.” — David Ogilvy, The Unpublished David Ogilvy (1985) It’s hard not to be boring. One way to avoid it is to be scary. This, unfortunately, doesn’t work that…