The Power of Storytelling
Immersing yourself in a captivating novel or film is one of life’s greatest pleasures. Whether you’re a fan of crime fiction or independent cinema, a carefully crafted narrative can make audiences think about the world…
How To Increase Your B2B Sales In 2022
Shit, it’s already 2022. How in the hell did that happen? Just a few minutes ago, my wife and I were sitting down to watch the entirety of Game of Thrones to wait out the pandemic, and then Tiger King…
Branding In the Rain
People think they know what branding is, because it’s a word they hear all the time. But branding, while indeed ubiquitous in the modern world, is, for modern humans, kind of like water, to fish;…
Marketing and Sustainability – Cannabis Industry Spotlight
The legalized marijuana industry is among the fastest rising industries in the United States, as many states currently have laws explicitly legalizing marijuana in some manner (or decriminalizing it)–and the industry is expected to expand…
D.R.I.V.E.
When we first started Mandel Marketing back in 2019 (in the Before Times, right as COVID was about to ruin everything), we developed an acronym that powered it all: D.R.I.V.E. “DRIVE” is more of an internal theory…
Marketing Challenges
If fifty marketing directors and two kegs of cheap lager were placed in a locked room, I would probably stay out of that room for a while. But when I did finally go back in,…