Top Podcasts and Audiobooks to Learn About Marketing
Want to learn about marketing and advertising but don’t have time to read? Podcasts and audiobooks have become an integral part of our lives, since we can learn something new by listening at our own…
How To Take Great Pictures for Marketing and Advertising
When it comes to photography for marketing and advertising, creativity and vision are only half the battle. Images play an essential role in marketing and advertising because they tell a story, convey a brand’s message,…
Be Recession-Proof: How To Weather The Storm
What should a business do during a recession? Unfortunately, there’s no easy answer to this question, as all businesses–from entrepreneurs and startups to mid-size businesses and beyond–will all face different sets of circumstances when a…
Client Spotlight: Chris Perri Law
Today, we’re talking to Shannon Perri of Chris Perri Law, a criminal defense firm based here in Austin, Texas. Shannon runs the day-to-day operations of the firm, while her husband Chris does the lawyering. Tell…
How to Write Great Paid Search Ads
Because SEM ain’t just a river in Egypt Paid search ads (also known as search engine marketing, SEM, PPC, and Google Ads) represent a valuable tool in digital marketing. According to some random recent stats we found,…
Three Networking Tips For Business Owners
3 Crucial Professional Networking Tips For Business Owners Networking is essential for business owners, but it can be difficult to know where to start. In this article, the business development team at Mandel Marketing will…
A Guide To Performance Marketing
In this guide, we discuss what performance marketing is, how it works, and why you should consider using it for your business.
Brand Names That Became Products
What Happens When Brand Names Become Synonymous With The Product? One might think the holy grail of marketing is to have your brand name become a verb, such as Googling (or a cliché, like “holy…
How a Marketing Agency Can Help Improve Your Business’s Blog
If you are not seeing as much traffic on your website as you would like, hiring a marketing agency can help boost your business’ blog through Google searches. Marketing is an important aspect when it…
Your Non-English Speaking Customers are Reading Between the Lines
Your Non-English Speaking Customers are Reading Between the Lines Note: This guest blog post was written by Marco Hanson, co-owner of Texan Translation I’ve been a Spanish translator for a couple decades now, and have…