When Should A Startup Think About Branding?
The brand-building process is often misunderstood by startups, with some founders viewing it as an afterthought or something to be addressed once the company is more established. Others argue that startup branding is fundamental to…
8 Great Business Book Recommendations
Oh, the magic of a great business book. The classic trope of a hard-charging, inspirational, and insightful business book abounds, on the dusty shelves of now-empty corner cubicles, in the dark corners of dark libraries,…
Fractional CMO for Startups
Grow Your Startup Quickly and Efficiently With a Fractional CMO This statistic might throw you bright-eyed entrepreneuers for a loop, especially if you’re still in the planning phase of your startup, but nine out of…
Be Recession-Proof: How To Weather The Storm
What should a business do during a recession? Unfortunately, there’s no easy answer to this question, as all businesses–from entrepreneurs and startups to mid-size businesses and beyond–will all face different sets of circumstances when a…
Client Spotlight: Chris Perri Law
Today, we’re talking to Shannon Perri of Chris Perri Law, a criminal defense firm based here in Austin, Texas. Shannon runs the day-to-day operations of the firm, while her husband Chris does the lawyering. Tell…
3 Important Tactics for Marketing A Startup
A Guide To Startup Marketing Digital marketing for startups can be a daunting task. There are so many things to do and so little time! But don’t worry, we’re here to help. We provide a…
Client Spotlight: JuggCMP
In our second client spotlight, we’re talking to Michael Glavich, the CEO of tech startup, JuggCMP. Michael is a veteran Business Accelerator, specializing in productizing and marketing emerging digital technologies to Enterprise executives. He’s worked…
Client Spotlight: Assisting Hands Home Care of West Austin
In the inaugural Client Spotlight, we’re talking to Emmie Knox, the co-owner (with her husband, Louis LeSassier) of Assisting Hands Home Care in West Austin. Their company provides seniors, and others needing non-medical assistance at…
A Business Owner’s Guide To Sales
Want to make more sales? We all do. Sales of goods and services make up an approximately $20 trillion market, and to capture some of that market share, you as a business owner – and…
On Starting A Company (During COVID)
What in the world? We started a company because we wanted to work for ourselves. Jay and I have been in advertising for a long time, and we’ve worked at tons of different places and…