Why It’s Important to Have Compelling Copywriting For Your Company’s Blog
If you write and maintain a professional blog for your company (or even a personal blog for yourself), it needs to be written well. A good blog provides regular, relevant content to its readers. This…
The Benefits of White Label Copywriting for Ad Agencies
Why should advertising and marketing agencies consider white label copywriting services? Sometimes an agency will take on a project or client for which they simply don’t have the resources–at least, not at the moment. Or…
Typewriters vs. Computers
This post is about a recherché topic that I think almost nobody but myself and a few other word-wizards could give two pennies about: the endless (that is, 99% settled and only applicable to snobs,…
The Tyranny of Typography
Today we’re going to dive into what could be considered one of the world’s most boring topics: typography and fonts. Like streetlamps or trees, we see typography and fonts all day, every day, but never…
Why Good Copywriting Is So Important
I have been a professional writer for a long time, and I have spent a lot of time, energy, and effort improving my craft. Just as a doctor is always learning new healing techniques and…