Align Sales and Marketing With These Strategies
Are Your Sales and Marketing Teams At War? Sales and marketing are often treated as separate disciplines—divided by workflows, KPIs, and even office walls. Not good, we think. When these two functions operate in sync,…
The Real ICP: How 7 Founders Redefined Their Ideal Customer—and Why It Changed Everything
How To Define Your Ideal Customer Profile and Why It Matters In theory, the Ideal Customer Profile (ICP) is a tidy exercise: define your target audience, build messaging around them, and watch qualified leads pour…
Does Account Based Marketing (ABM) Really Work?
Everyone’s talking about ABM. Why? In this article, the advertising and branding experts at Mandel Marketing gathered insights from thought leaders on Account-Based Marketing (ABM). We’ll see how ABM is effective for targeted B2B strategies,…
Go-to-Market Strategy for Startups: A Comprehensive Guide
Use This Guide To Craft an Unstoppable Go-To-Market Strategy For Your Startup In the world of startups, where innovation thrives and the stakes are high, a well-crafted go-to-market (GTM) strategy is the compass that guides…
Inspiration From Books New and Old
Taking inspiration from books new and old In order to be a great writer, you need to be a great reader. Anyone who takes writing seriously knows this. It doesn’t mean you need to read…
Three Networking Tips For Business Owners
3 Crucial Professional Networking Tips For Business Owners Networking is essential for business owners, but it can be difficult to know where to start. In this article, the business development team at Mandel Marketing will…
How To Increase Your B2B Sales In 2022
Shit, it’s already 2022. How in the hell did that happen? Just a few minutes ago, my wife and I were sitting down to watch the entirety of Game of Thrones to wait out the pandemic, and then Tiger King…