Brands Using Humor in their Ads
“I think boring is the ultimate sin.” — David Ogilvy, The Unpublished David Ogilvy (1985) It’s hard not to be boring. One way to avoid it is to be scary. This, unfortunately, doesn’t work that…
When Should A Startup Think About Branding?
The brand-building process is often misunderstood by startups, with some founders viewing it as an afterthought or something to be addressed once the company is more established. Others argue that startup branding is fundamental to…
Branding For Startups: A Comprehensive Guide
Why Branding is Crucial for Startups: The Key to Unlocking Growth and Investment In today’s hyper-competitive market, the landscape for startups is fraught with marketing strategy challenges. Whether fully funded or seeking capital, startups face…
Go-to-Market Strategy for Startups: A Comprehensive Guide
Use This Guide To Craft an Unstoppable Go-To-Market Strategy For Your Startup In the world of startups, where innovation thrives and the stakes are high, a well-crafted go-to-market (GTM) strategy is the compass that guides…
Is Influencer Marketing Effective?
Influencer Marketing: Exploring The Hype Here at Mandel Marketing, we provide a lot of digital marketing services: from SEO and content to email and paid search. But there’s still a lot more out there. Some…
A Brief Guide To Building a Brand
Branding is such a massive topic that you can write an entire book about it (actually, there are already several hundred books in existence about this very thing). Hell, you can have a course in…
Brand Names That Became Products
What Happens When Brand Names Become Synonymous With The Product? One might think the holy grail of marketing is to have your brand name become a verb, such as Googling (or a cliché, like “holy…
A Storyteller’s Guide To Social Media
A Storyteller’s Guide To Social Media Don’t leave the engaging stories just to movies, books and tv shows – bring storytelling into your social media marketing strategy. Humans connect with stories-it’s in our DNA and…
Your Non-English Speaking Customers are Reading Between the Lines
Your Non-English Speaking Customers are Reading Between the Lines Note: This guest blog post was written by Marco Hanson, co-owner of Texan Translation I’ve been a Spanish translator for a couple decades now, and have…
The Power of Storytelling
Immersing yourself in a captivating novel or film is one of life’s greatest pleasures. Whether you’re a fan of crime fiction or independent cinema, a carefully crafted narrative can make audiences think about the world…