Paid Search

Build your business with paid search.

One of the most effective digital marketing tactics for building a business is Paid Search, or SEM (which stands for Search Engine Marketing). Mandel Marketing runs many paid search campaigns for our clients, across the country and in a variety of categories. We are always staying abreast of changes in the industry (Google likes to keep us on our toes!) and for our clients we continually report on results, analyze data, and make optimizations to save money and generate quality leads.
Many people also call this type of campaign PPC, or “pay-per-click,” as the advertiser usually – but not always – pays every time someone clicks on their ad.

SEM vs. SEO

Sometimes people confuse SEM confuse with SEO (Search Engine Optimization) – and which happens to be a very important services Mandel Marketing provides to almost all of our clients. While the two are related, in that they deal with people searching on the web (usually in places such as Google, Microsoft Bing, or DuckDuckGo), a major difference is that SEM requires a budget, while SEO generates free, or “organic” traffic.

That’s why SEM is called “paid” search – you pay money to Google or Microsoft any time someone clicks on your ad.

Why Paid Search?

Paid Search plays a huge part in many digital marketing campaigns, as it places your business in the optimal environment to reach your customer; that is, when they are actively searching for your product or service.

However, paid search is highly competitive, and can get expensive quickly. That’s why we at Mandel Marketing recommend you work with an experienced and trained search partner (like, um, us). They can guide you on how to maximize your ROI with Search Engine Marketing, as it is easy to waste money on keywords that aren’t generating qualified leads, or ads that aren’t converting.

Integrating Your Website With Your Paid Search Campaign

Another key component of an effective search campaign is to ensure that the back-end of your website is integrated well with your ads. This is one of the reasons why Mandel Marketing is an ideal partner for your paid search: when we work on both your website and your search campaign, all the tracking, metrics, analytics, and tagging is done by one team, and problems can be fixed easily and quickly.

In addition, your ranking, or placement, within the Paid Search field is determined by a number of factors, such as how much you’ve bid for a particular search word compared to other businesses, the quality of your ad copy and text, as well as the quality of the landing page you’re driving people to (and how it relates to the particular search term). Working with a team that can optimize all of these factors will be hugely beneficial to your overall campaign.

Want to get started with a paid search campaign?

Contact Mandel Marketing to set up a free consultation (or email us directly at sales@mandelmarketing.com) and we’ll see if we can help you reach your most active customers.