Marketing Strategy

Coming up with a marketing plan is hard.

Luckily, with Mandel Marketing you have decades of experience to help you out. We start with discovery; that is, tons and tons of research to figure out where you’re at in the marketplace. Then we attack the problem with our best tools to come up with a digital marketing strategy for your small business that will help your brand stand out and your revenue grow.

Strategy and tactics are not the same thing.

When we’re talk about a marketing plan, we’re not talking about the specific topics we’ll be writing about in our content marketing strategy or what kind of social media posts we recommend (though we will get there, eventually). Those are tactics, just like running a paid search campaign, or sending out an automated email DRIP campaign on Hubspot.

Rather, we look at strategy as the roadmap that will inform which tactics we use when we help you grow your business. Some companies–but not all–will benefit from a healthy social media presence, while others could make great use of video. Perhaps some brand development is in order before going to market.

The point is that any company who recommends mobile geofencing before knowing anything about you is simply trying to sell geofencing. For some reason.

The truth is that one solution doesn’t fit all, which is why we do our marketing strategy planning first–before we start putting pen to paper.

Not sure where to start? Contact us for a free consultation.

Marketing, branding, and advertising is a lot to think about. Target personas and customer journeys, email sequences and keyword analysis–it’s complicated. Let’s talk it through on a free consultation to see if we can help.