Learn How A Fractional CMO (Chief Marketing Officer) Can Help

In addition to all the other great agency services we provide, Mandel Marketing acts as a professional and expert-level Fractional Chief Marketing Officer (Fractional CMO) for small businesses and startups around the country.

What Does a Fractional Chief Marketing Actually Do?

A Fractional CMO (Chief Marketing Officer) is responsible for developing and implementing a company’s marketing strategy. Here are some of the key services that Mandel Marketing provides when hired in the capacity as a Fractional CMO:

Marketing strategy

As your fractional CMO, Mandel Marketing will work with your company’s leadership team to develop a comprehensive marketing strategy that aligns with the company’s overall goals and objectives. This includes identifying target audiences, defining messaging, and developing a plan for reaching those audiences through various marketing channels.

Branding

A fractional CMO will oversee the development of the company’s brand identity, including its logo, messaging, and overall brand positioning. This includes ensuring that the company’s brand is consistent across all marketing channels and materials.

In our experience, we’ve found that branding is especially crucial for startups as they go to market for the first time. You get one chance at a first impression, and you don’t want to lose it!

Lead Generation

As your fractional Chief Marketing Officer, we will develop and execute lead generation campaigns that attract and convert potential customers. This may include advertising, content marketing, email marketing, social media marketing, and other tactics.

Sales Enablement

Mandel Marketing loves sales development (also called “sales marketing” and “sales enablement”), and you can read more about why it’s so important here. In the fractional CMO capacity, we will work with your sales team to develop sales enablement materials, including sales collateral, presentations, and training materials, that help sales reps effectively communicate the value of the company’s products or services.

Analytics

Monitoring and analyzing marketing performance data to measure the success of marketing campaigns is a huge component of the fractional CMO responsibility. They will use these learning to identify areas for improvement. This includes tracking key performance indicators (KPIs), such as website traffic, lead conversion rates, and customer acquisition costs.

Team Management

Because a company might not have all the resources for a full marketing department, a fractional CMO may manage a team of marketing professionals, including designers, copywriters, and digital marketing specialists, to execute the company’s marketing strategy.

Go To Market Strategy

Overall, a Fractional CMO is responsible for developing and executing a company’s marketing strategy, with the goal of driving revenue growth and customer acquisition. They may also provide guidance and leadership to the marketing team, and collaborate with other departments, such as sales and product development, to achieve company goals.

Why Hire A Fractional CMO?

Companies hire Mandel Marketing as a fractional CMO for a variety of reasons. This is especially true for startups, as they have a staggeringly high 90% failure rate (read more about hiring a startup fractional CMO here). So with that said, here are some of the most common reasons our clients hire us for fractional CMO services:

  1. Cost-effective: Hiring a full-time CMO can be expensive, especially for small or mid-sized companies. Engaging Mandel Marketing as a fractional CMO allows a company to access the expertise of a senior marketing executive without committing to a full-time salary and benefits package.
  2. Flexibility: As a marketing agency, we are typically engaged on a part-time or project basis, providing companies with the flexibility to adjust their marketing resources as needed. This allows companies to scale up or down their marketing efforts as their needs change.
  3. Expertise: With 20+ years of experience in the industry, we bring a wealth of marketing knowledge and experience to the table. As a fractional CMO, we can help companies develop and execute a comprehensive marketing strategy, provide guidance on brand development and positioning, and offer insights into the latest marketing trends and best practices.
  4. Objectivity: We can provide an unbiased, objective perspective on a company’s marketing strategy and execution. They can challenge assumptions, identify areas for improvement, and bring fresh ideas and perspectives to the table.
  5. Quick results: Because we are highly experienced and knowledgeable in the marketing and advertising industry, we can provide quick results for our clients. We help companies develop and implement effective marketing campaigns, generate leads, and drive revenue growth–almost imediately.

The Final Word on Fractional CMO Services

Companies hire fractional CMOs to access the expertise, flexibility, and cost-effectiveness of a senior marketing executive, without committing to a full-time hire. As the agency in this capacity, Mandel Marketing helps our clients develop and execute effective marketing strategies, drive revenue growth, and achieve their business goals. And as you can image,  fractional CMO services for startups are especially in demand.

Interested in working with Mandel Marketing to outsource your marketing team and Chief Marketing Officer duties? Contact Mandel Marketing here or send a note directly to info@mandelmarketing.com.

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