The Benefits of White Label Copywriting for Ad Agencies
Why should advertising and marketing agencies consider white label copywriting services? Sometimes an agency will take on a project or client for which they simply don’t have the resources–at least, not at the moment. Or…
Typewriters vs. Computers
This post is about a recherché topic that I think almost nobody but myself and a few other word-wizards could give two pennies about: the endless (that is, 99% settled and only applicable to snobs,…
The Tyranny of Typography
Today we’re going to dive into what could be considered one of the world’s most boring topics: typography and fonts. Like streetlamps or trees, we see typography and fonts all day, every day, but never…
Why Good Copywriting Is So Important
I have been a professional writer for a long time, and I have spent a lot of time, energy, and effort improving my craft. Just as a doctor is always learning new healing techniques and…