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In: Strategy

Become A Better Writer With Writing Workshops and Business Writing Courses

Can You Learn To Write? As Martin Amis said, as quoted in the bottom of our website, “All writing is a campaign against cliché.” But writing well is hard, and cliché is easy. So what…

Influencer marketing-worth the hype?
Is Influencer Marketing Effective?

Influencer Marketing: Exploring The Hype Here at Mandel Marketing, we provide a lot of digital marketing services: from SEO and content to email and paid search. But there’s still a lot more out there. Some…

Great business books
8 Great Business Book Recommendations

Oh, the magic of a great business book. The classic trope of a hard-charging, inspirational, and insightful business book abounds, on the dusty shelves of now-empty corner cubicles, in the dark corners of dark libraries,…

Why Hire a Fractional CMO - from Mandel Marketing
Why Hire A Fractional CMO For Your Business

The Key Benefits of Hiring a Fractional CMO We all know marketing is crucial to building your business. But some companies don’t have the need or resources to hire a full-time CMO (Chief Marketing Officer),…

8 Essential SEO Tools and Why They’re Invaluable

Search Engine Optimization (SEO) Is Confusing, Difficult, and Complex Right? Well, maybe not. Luckily for all of the small business owners and marketers out there, the helpful folks at Mandel Marketing have gathered insights from…

Are Paid Sponsor Backlinks A Good Strategy For SEO?

Are Paid Sponsor Backlinks A Good Strategy For SEO? Everyone’s talking about SEO. Well, okay, people are talking about AI, and war, and democracy, too. But in the Mandel Marketing world–the world of digital marketing–we’re…

The Importance of SEO for New Ecommerce Businesses

In today’s digital age, search engine optimization (SEO) is essential for any business that wants to be successful online. This is especially true for new ecommerce businesses, which need to find ways to stand out…

Fractional CMO for Startups

Grow Your Startup Quickly and Efficiently With a Fractional CMO This statistic might throw you bright-eyed entrepreneuers for a loop, especially if you’re still in the planning phase of your startup, but nine out of…

sales development
The Importance of Sales Enablement and Sales Development

What is Sales Enablement and Sales Development? Sales enablement, also known as sales development or sales marketing, is the strategy and process of successfully providing marketing representatives with the necessary resources to convert more leads….

So, You Want To Write a Book? (Here’s What You Need to Know Before You Begin)

I’m Going to Be an Author! Thinking about writing your first book? Even to an entrepreneur or a business leader, writing a book may seem like a daunting task. Perhaps to become the leader you…