How to Achieve a “State of Flow” in Your Work
Flow like a river, ideas and production. The “state of flow” is that elusive zone of peak productivity and deep focus. Like obscenity, it’s hard to define but you know it when you see it….
When Should a Startup Prioritize Marketing Efforts?
Unfortunately, a brilliant idea alone isn’t enough. Success hinges on effectively connecting that idea with its intended audience. (We here at Mandel call it “marketing.”) But it’s not always clear when a startup or early-stage…
How People Are Using AI to Improve their Lives in 2025
AI isn’t coming. It’s already here. Seems like everyone is talking about artificial intelligence these days, and we here at Mandel Marketing are no exception. We use AI selectively to improve our business and our…
Marketing and Advertising in 2025
Where Is Marketing and Advertising Going in 2025? Nobody can predict the future. But we can take an educated guess. Here at Mandel Marketing we’ve been in this game for decades, and we’ve watched the…
Contextual Advertising: A Guide
Contextual Advertising Is Coming Back As we move towards a privacy-centric online environment, “traditional” digital methods of targeting audiences are becoming less effective. (We say “traditional” in quotes because it’s all still relatively recent.) Enter…
How To Write A Creative Brief
Wait, WTF is a creative brief? A creative brief is a document that you give your ad agency (or graphic designer, or nephew/intern, or whoever) that tells them what you want. A well-crafted creative brief…
How to Create Content That Boosts SEO and Drives Organic Traffic
Do SEO Like The Pros Everyone is talking about SEO these days (at least, when they’re not talking about politics or what the hell is going to happen to TikTok). It’s all going to change…
How to Balance Brand Building With Performance Marketing in Advertising
Branding Building and Performance Marketing: Can They Coexist? In the ever-evolving landscape of advertising, finding the right balance between brand building and performance marketing is crucial for success. Insights from a Chief Marketing Officer and…
Brands Using Humor in their Ads
“I think boring is the ultimate sin.” — David Ogilvy, The Unpublished David Ogilvy (1985) It’s hard not to be boring. One way to avoid it is to be scary. This, unfortunately, doesn’t work that…
Lessons Learned From Failed Marketing Campaigns
Marketing Failures Aren’t The End Of The World Social media distorts reality. People post how amazing their lives are, the wonderful trips they go on, and the beautiful dishes they eat. That’s fine, but it’s…