All About OTT (Over The Top) TV & Video
As streaming services like Netflix and Hulu continue to expand, more and more people are finding the traditional cable and satellite TV experience to be a hassle not worth the cost. It makes total sense…
Everything You Wanted To Know About Ad Tech But Were Afraid To Ask
The Mandel Marketing Guide to Ad Tech In recent years, technology has affected all sectors of business and nearly everything else in the world, from communication and medicine to learning and entertainment. Sometimes technology has…
Be Recession-Proof: How To Weather The Storm
What should a business do during a recession? Unfortunately, there’s no easy answer to this question, as all businesses–from entrepreneurs and startups to mid-size businesses and beyond–will all face different sets of circumstances when a…
How to Write Great Paid Search Ads
Because SEM ain’t just a river in Egypt Paid search ads (also known as search engine marketing, SEM, PPC, and Google Ads) represent a valuable tool in digital marketing. According to some random recent stats we found,…
6 Myths About Social Media Marketing
Advice From A Social Media Marketing Agency In this article, we’re discussing 6 prevalant myths about social media marketing that you need to stop believing right now. Social media marketing is as popular as ever,…
Digital Marketing Trends: Podcasting & Live Video
Yeah, we know: trends come and go. But in the digital marketing space — or any advertising space, really — you have to be aware of what’s happening, and how to take advantage of it,…