Top Podcasts and Audiobooks to Learn About Marketing
Want to learn about marketing and advertising but don’t have time to read? Podcasts and audiobooks have become an integral part of our lives, since we can learn something new by listening at our own…
How To Take Great Pictures for Marketing and Advertising
When it comes to photography for marketing and advertising, creativity and vision are only half the battle. Images play an essential role in marketing and advertising because they tell a story, convey a brand’s message,…
The Rule of Thirds in Photography
Everyone’s a photographer these days. But are they? Ever since high quality cameras have been added to phones, everyone thinks they’re a professional photographer. But then people look at the pictures they actually take with…
How to Write Great Paid Search Ads
Because SEM ain’t just a river in Egypt Paid search ads (also known as search engine marketing, SEM, PPC, and Google Ads) represent a valuable tool in digital marketing. According to some random recent stats we found,…
3 Important Tactics for Marketing A Startup
A Guide To Startup Marketing Digital marketing for startups can be a daunting task. There are so many things to do and so little time! But don’t worry, we’re here to help. We provide a…
Interview with Daily Ad Brief
In this interview, Phillip Mandel talks with Daily Ad Brief on their segment, “More 2 Digital.” They discuss the “wild west” of digital media, and how privacy concerns must be balanced with marketers’ desire for…
A Guide To Performance Marketing
In this guide, we discuss what performance marketing is, how it works, and why you should consider using it for your business.
Brand Names That Became Products
What Happens When Brand Names Become Synonymous With The Product? One might think the holy grail of marketing is to have your brand name become a verb, such as Googling (or a cliché, like “holy…
Tips and Tricks for a User-Friendly Website
Tips and Tricks for a User-Friendly Website Websites are powerful marketing tools, and because of this, we at Mandel Marketing take web design and web development seriously. Websites for a small business are often the…
6 Myths About Social Media Marketing
Advice From A Social Media Marketing Agency In this article, we’re discussing 6 prevalant myths about social media marketing that you need to stop believing right now. Social media marketing is as popular as ever,…