Creating and Maintaining A Corporate Blog
Did you know that corporate blog posts are one of the most popular type of content marketing? That’s why nine out of ten marketers use blogging to achieve their content goals. (We do, obviously.) But it’s…
A Guide to Email Campaign Marketing
Balancing Engagement and Unsubscribes in Email Campaigns If you’ve ready our founder’s book, An MFA For An MBA, you’ll know that Phillip Scott Mandel loves puns but despises “cutesy” writing, especially in the workplace. He also…
Is Influencer Marketing Effective?
Influencer Marketing: Exploring The Hype Here at Mandel Marketing, we provide a lot of digital marketing services: from SEO and content to email and paid search. But there’s still a lot more out there. Some…
Why Hire A Fractional CMO For Your Business
The Key Benefits of Hiring a Fractional CMO We all know marketing is crucial to building your business. But some companies don’t have the need or resources to hire a full-time CMO (Chief Marketing Officer),…
8 Essential SEO Tools and Why They’re Invaluable
Search Engine Optimization (SEO) Is Confusing, Difficult, and Complex Right? Well, maybe not. Luckily for all of the small business owners and marketers out there, the helpful folks at Mandel Marketing have gathered insights from…
Are Paid Sponsor Backlinks A Good Strategy For SEO?
Are Paid Sponsor Backlinks A Good Strategy For SEO? Everyone’s talking about SEO. Well, okay, people are talking about AI, and war, and democracy, too. But in the Mandel Marketing world–the world of digital marketing–we’re…
Fractional CMO for Startups
Grow Your Startup Quickly and Efficiently With a Fractional CMO This statistic might throw you bright-eyed entrepreneuers for a loop, especially if you’re still in the planning phase of your startup, but nine out of…
Advertising & Copywriting
Writing great copy doesn’t just happen. Learn about advertising creative here.
A Brief Guide To Building a Brand
Branding is such a massive topic that you can write an entire book about it (actually, there are already several hundred books in existence about this very thing). Hell, you can have a course in…
All About OTT (Over The Top) TV & Video
As streaming services like Netflix and Hulu continue to expand, more and more people are finding the traditional cable and satellite TV experience to be a hassle not worth the cost. It makes total sense…