The High Cost of Cheap Marketing
Because hope is not a marketing strategy. Sometimes–especially when money gets tight–management and business owners will take for granted that a marketing strategy isn’t necessary, or that it’s too expensive. They recategorize it as a…
Align Sales and Marketing With These Strategies
Are Your Sales and Marketing Teams At War? Sales and marketing are often treated as separate disciplines—divided by workflows, KPIs, and even office walls. Not good, we think. When these two functions operate in sync,…
The Real ICP: How 7 Founders Redefined Their Ideal Customer—and Why It Changed Everything
How To Define Your Ideal Customer Profile and Why It Matters In theory, the Ideal Customer Profile (ICP) is a tidy exercise: define your target audience, build messaging around them, and watch qualified leads pour…
Does Account Based Marketing (ABM) Really Work?
Everyone’s talking about ABM. Why? In this article, the advertising and branding experts at Mandel Marketing gathered insights from thought leaders on Account-Based Marketing (ABM). We’ll see how ABM is effective for targeted B2B strategies,…
When Should a Startup Prioritize Marketing Efforts?
Unfortunately, a brilliant idea alone isn’t enough. Success hinges on effectively connecting that idea with its intended audience. (We here at Mandel call it “marketing.”) But it’s not always clear when a startup or early-stage…
Marketing and Advertising in 2025
Where Is Marketing and Advertising Going in 2025? Nobody can predict the future. But we can take an educated guess. Here at Mandel Marketing we’ve been in this game for decades, and we’ve watched the…
Contextual Advertising: A Guide
Contextual Advertising Is Coming Back As we move towards a privacy-centric online environment, “traditional” digital methods of targeting audiences are becoming less effective. (We say “traditional” in quotes because it’s all still relatively recent.) Enter…
How to Create Content That Boosts SEO and Drives Organic Traffic
Do SEO Like The Pros Everyone is talking about SEO these days (at least, when they’re not talking about politics or what the hell is going to happen to TikTok). It’s all going to change…
How to Balance Brand Building With Performance Marketing in Advertising
Branding Building and Performance Marketing: Can They Coexist? In the ever-evolving landscape of advertising, finding the right balance between brand building and performance marketing is crucial for success. Insights from a Chief Marketing Officer and…
Lessons Learned From Failed Marketing Campaigns
Marketing Failures Aren’t The End Of The World Social media distorts reality. People post how amazing their lives are, the wonderful trips they go on, and the beautiful dishes they eat. That’s fine, but it’s…