How To Take Great Pictures for Marketing and Advertising
When it comes to photography for marketing and advertising, creativity and vision are only half the battle. Images play an essential role in marketing and advertising because they tell a story, convey a brand’s message,…
The Rule of Thirds in Photography
Everyone’s a photographer these days. But are they? Ever since high quality cameras have been added to phones, everyone thinks they’re a professional photographer. But then people look at the pictures they actually take with…
Interview with Daily Ad Brief
In this interview, Phillip Mandel talks with Daily Ad Brief on their segment, “More 2 Digital.” They discuss the “wild west” of digital media, and how privacy concerns must be balanced with marketers’ desire for…
Tips and Tricks for a User-Friendly Website
Tips and Tricks for a User-Friendly Website Websites are powerful marketing tools, and because of this, we at Mandel Marketing take web design and web development seriously. Websites for a small business are often the…
The Power of Storytelling
Immersing yourself in a captivating novel or film is one of life’s greatest pleasures. Whether you’re a fan of crime fiction or independent cinema, a carefully crafted narrative can make audiences think about the world…
The Benefits of White Label Copywriting for Ad Agencies
Why should advertising and marketing agencies consider white label copywriting services? Sometimes an agency will take on a project or client for which they simply don’t have the resources–at least, not at the moment. Or…
The Tyranny of Typography
Today we’re going to dive into what could be considered one of the world’s most boring topics: typography and fonts. Like streetlamps or trees, we see typography and fonts all day, every day, but never…
Leggo Your Logo
Your Brand Logo Is Very Important To Your Business. As a marketing agency, we had go through an extensive logo and brand creation process — not only because we believe it’s important, but because it’s…