Brands Using Humor in their Ads
“I think boring is the ultimate sin.” — David Ogilvy, The Unpublished David Ogilvy (1985) It’s hard not to be boring. One way to avoid it is to be scary. This, unfortunately, doesn’t work that…
Freelance Writing Guide: Tips, Tricks, and Opportunities for Beginners
Whether you have a full-time job or are trying to carve out your path as a solo entrepreneur, freelance writing can be an excellent way to make some extra money. Many freelance writers who start…
Become A Better Writer With Writing Workshops and Business Writing Courses
Can You Learn To Write? As Martin Amis said, as quoted in the bottom of our website, “All writing is a campaign against cliché.” But writing well is hard, and cliché is easy. So what…
6 Free Pieces of Business Writing Advice
Some Free Business Writing Advice From The Experts In May 2024, Mandel Marketing founder Phillip Scott Mandel published a business writing advice and communication book, An MFA For Your MBA. The book is full of…
30 Writing Prompts
Jump-Start Your Creativity With These 30 Helpful Business Writing Prompts Writing is hard. Every writer knows this, because they’ve spent time at the desk, staring into space wondering what in the hell to write about….
So, You Want To Write a Book? (Here’s What You Need to Know Before You Begin)
I’m Going to Be an Author! Thinking about writing your first book? Even to an entrepreneur or a business leader, writing a book may seem like a daunting task. Perhaps to become the leader you…
Advertising & Copywriting
Writing great copy doesn’t just happen. Learn about advertising creative here.
A Brief Guide To Building a Brand
Branding is such a massive topic that you can write an entire book about it (actually, there are already several hundred books in existence about this very thing). Hell, you can have a course in…
Content Marketing for Small Business
So what is content marketing, anyway? Content marketing is a powerful form of marketing that focuses on producing useful and pertinent content that will reach a defined audience to engage them and attract them to…
What Is an Advertising Creative Concept?
The Advertising Creative Concept Creativity is the soul of advertising. It’s the fundamental concept that drives business success, giving life and meaning to messages about a brand’s products and services. And if you’re not being creative…