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In: Content Marketing

n. the strategic creation and distribution of valuable, relevant, and consistent content to attract and engage a clearly defined audience — and, ultimately, to drive profitable customer action.

Predictions About the Future of SEO in 2025

Is SEO going to change in 2025? Yeah, probably. But how? This is what everyone wants to know. The problem is, we can’t predict the future. But we can ask our community of thought-leaders and…

How to Create Content That Boosts SEO and Drives Organic Traffic

Do SEO Like The Pros Everyone is talking about SEO these days (at least, when they’re not talking about politics or what the hell is going to happen to TikTok). It’s all going to change…

Raise Domain Authority Now

Raise Domain Authority With These Lesser-Known Strategies SEO is a difficult game of chess where the rules are always changing. This is because everyone is doing what everyone else is doing, and when the search…

Content Pruning: The Key to Boosting Domain Authority and SEO Score

WTF is Content Pruning, and Why Is It Important? We all know that maintaining a healthy website is essential for improving search engine rankings, driving traffic, and converting visitors into customers. We talk about it…

Brands Using Humor in their Ads

“I think boring is the ultimate sin.” — David Ogilvy, The Unpublished David Ogilvy (1985) It’s hard not to be boring. One way to avoid it is to be scary. This, unfortunately, doesn’t work that…

Writer’s Block: WTF

WTF do I do about writer’s block? Okay, first thing: take a deep breath and relax. This is actually pretty good advice for any problem you might be having. It doesn’t actually solve anything, per…

The Most Significant Marketing Challenges for Startups and Entrepreneurs in Early Stages

Okay, so you have a damn good idea and a damn fine go-to-market strategy. You’re full of vim and vigor and vinegar and ready to work those 25-hour days to become the next [insert your…

SEO Strategy for Startups: A Comprehensive Guide

Craft a Digital Presence That Resonates With A Strong SEO Strategy In the frenetic world of startups, where innovation is the currency and agility is the competitive edge, establishing a robust digital presence is not…

Go-to-Market Strategy for Startups: A Comprehensive Guide

Use This Guide To Craft an Unstoppable Go-To-Market Strategy For Your Startup In the world of startups, where innovation thrives and the stakes are high, a well-crafted go-to-market (GTM) strategy is the compass that guides…

The Importance of Email Open Rate in Marketing & The Impact On Campaign Success

If you’re reading the Mandel Marketing blog, then you probably already know that email marketing is one of the most important and effective tactics in your marketing strategy for businesses to reach potential customers. But…