Lessons Learned From Failed Marketing Campaigns
Marketing Failures Aren’t The End Of The World Social media distorts reality. People post how amazing their lives are, the wonderful trips they go on, and the beautiful dishes they eat. That’s fine, but it’s…
When Should A Startup Think About Branding?
The brand-building process is often misunderstood by startups, with some founders viewing it as an afterthought or something to be addressed once the company is more established. Others argue that startup branding is fundamental to…
The Most Significant Marketing Challenges for Startups and Entrepreneurs in Early Stages
Okay, so you have a damn good idea and a damn fine go-to-market strategy. You’re full of vim and vigor and vinegar and ready to work those 25-hour days to become the next [insert your…
Online Resources For A Go-To-Market Strategy For Startups
So you’re looking for help with a go-to-market strategy for your startup, huh? Well, we suggest hiring Mandel Marketing as part of our Fractional CMO services–but short of that, here are some great online resources,…
Branding For Startups: A Comprehensive Guide
Why Branding is Crucial for Startups: The Key to Unlocking Growth and Investment In today’s hyper-competitive market, the landscape for startups is fraught with marketing strategy challenges. Whether fully funded or seeking capital, startups face…
Go-to-Market Strategy for Startups: A Comprehensive Guide
Use This Guide To Craft an Unstoppable Go-To-Market Strategy For Your Startup In the world of startups, where innovation thrives and the stakes are high, a well-crafted go-to-market (GTM) strategy is the compass that guides…
5 Marketing Myths To Watch Out For
Marketing Myths Abound, Don’t Fall For Them! You’ve likely come across some of these misconceptions about marketing, often touted as “conventional wisdom” or as things that “everyone knows.” Don’t be misled! Rather than relying on…
How to Choose a Platform for Online Training Modules
As with any product or service on the internet, including online training modules, there are thousands and thousands of options. Maybe even millions. So how do you decide which platform to use? We here at…
How To Enhance Your Professional Communication Skills
Despite all the talk of SEO and content marketing, sales development and email marketing, and everything else we do, the fundamental service that Mandel Marketing provides is communication. We help companies, brands, and individuals say…
Freelance Writers: the Good, the Bad, and the Lessons Learned
In a previous post, we discussed how to become one of that coveted group of freelance writers in the world: tips, tricks, and opportunities. This freelance writing guide is only one half of the equation,…