What Do We See When We Look?
On Looking and Seeing COVID pandemic boring.That’s the ungrammatical three-word sentence that’s been pounding through my brain for a few months now, and after my therapist advised me to “do something different,” (meaning something other…
D.R.I.V.E.
When we first started Mandel Marketing back in 2019 (in the Before Times, right as COVID was about to ruin everything), we developed an acronym that powered it all: D.R.I.V.E. “DRIVE” is more of an internal theory…
Digital Marketing Trends: Podcasting & Live Video
Yeah, we know: trends come and go. But in the digital marketing space — or any advertising space, really — you have to be aware of what’s happening, and how to take advantage of it,…
Why Good Copywriting Is So Important
I have been a professional writer for a long time, and I have spent a lot of time, energy, and effort improving my craft. Just as a doctor is always learning new healing techniques and…
You searched for “schmuck,” didn’t you?
You had to go and be a wiseguy. You had to search for the word “schmuck,” didn’t ya? Well, fine. Here’s to you.
Marketing Challenges
If fifty marketing directors and two kegs of cheap lager were placed in a locked room, I would probably stay out of that room for a while. But when I did finally go back in,…
Leggo Your Logo
Your Brand Logo Is Very Important To Your Business. As a marketing agency, we had go through an extensive logo and brand creation process — not only because we believe it’s important, but because it’s…
Rejected Slogans
Because even professionals get it wrong sometimes. Mandel Arketing… we put the “M” in “marketing.” Innovating the Future Of Advertising Innovation. There’s no “I” in Mandel. Mandel Marketing: More Important Than God. Not your grandmother’s…
On Starting A Company (During COVID)
What in the world? We started a company because we wanted to work for ourselves. Jay and I have been in advertising for a long time, and we’ve worked at tons of different places and…