Digital Marketing 101: Why Do People Follow Your Company on Social Media?
Many brands want to make the best use of social media in their marketing mix. It can be fun, it’s ubiquitous, and it doesn’t require a million-dollar television ad spend. However, before you even begin…
How Having the Best Copywriting Can Boost Website Traffic
When you are looking for the best way to market your website, it can seem like there is a never-ending list of things that need to be done. However, one thing that doesn’t get talked…
Client Spotlight: Assisting Hands Home Care of West Austin
In the inaugural Client Spotlight, we’re talking to Emmie Knox, the co-owner (with her husband, Louis LeSassier) of Assisting Hands Home Care in West Austin. Their company provides seniors, and others needing non-medical assistance at…
How a Marketing Agency Can Help Improve Your Business’s Blog
If you are not seeing as much traffic on your website as you would like, hiring a marketing agency can help boost your business’ blog through Google searches. Marketing is an important aspect when it…
Your Non-English Speaking Customers are Reading Between the Lines
Your Non-English Speaking Customers are Reading Between the Lines Note: This guest blog post was written by Marco Hanson, co-owner of Texan Translation I’ve been a Spanish translator for a couple decades now, and have…
Why It’s Important to Have Compelling Copywriting For Your Company’s Blog
If you write and maintain a professional blog for your company (or even a personal blog for yourself), it needs to be written well. A good blog provides regular, relevant content to its readers. This…
3 Reasons You Should Work With a Local Marketing Agency
If you’re looking for a way to revamp your digital marketing strategy, it could be time to hire a local marketing agency to help you out. When you work with a local marketing agency Austin…
The Power of Storytelling
Immersing yourself in a captivating novel or film is one of life’s greatest pleasures. Whether you’re a fan of crime fiction or independent cinema, a carefully crafted narrative can make audiences think about the world…
The Benefits of White Label Copywriting for Ad Agencies
Why should advertising and marketing agencies consider white label copywriting services? Sometimes an agency will take on a project or client for which they simply don’t have the resources–at least, not at the moment. Or…
Typewriters vs. Computers
This post is about a recherché topic that I think almost nobody but myself and a few other word-wizards could give two pennies about: the endless (that is, 99% settled and only applicable to snobs,…