What Is an Advertising Creative Concept?
The Advertising Creative Concept Creativity is the soul of advertising. It’s the fundamental concept that drives business success, giving life and meaning to messages about a brand’s products and services. And if you’re not being creative…
Everything You Wanted To Know About Ad Tech But Were Afraid To Ask
The Mandel Marketing Guide to Ad Tech In recent years, technology has affected all sectors of business and nearly everything else in the world, from communication and medicine to learning and entertainment. Sometimes technology has…
Tips For Effective Content Marketing
How To Make Content Marketing Work For You Did you know there are around five billion active internet users and more than four billion social media users worldwide? Put simply; there’s a ton of opportunity…
Top Podcasts and Audiobooks to Learn About Marketing
Want to learn about marketing and advertising but don’t have time to read? Podcasts and audiobooks have become an integral part of our lives, since we can learn something new by listening at our own…
How To Take Great Pictures for Marketing and Advertising
When it comes to photography for marketing and advertising, creativity and vision are only half the battle. Images play an essential role in marketing and advertising because they tell a story, convey a brand’s message,…
The Rule of Thirds in Photography
Everyone’s a photographer these days. But are they? Ever since high quality cameras have been added to phones, everyone thinks they’re a professional photographer. But then people look at the pictures they actually take with…
Be Recession-Proof: How To Weather The Storm
What should a business do during a recession? Unfortunately, there’s no easy answer to this question, as all businesses–from entrepreneurs and startups to mid-size businesses and beyond–will all face different sets of circumstances when a…
Client Spotlight: Chris Perri Law
Today, we’re talking to Shannon Perri of Chris Perri Law, a criminal defense firm based here in Austin, Texas. Shannon runs the day-to-day operations of the firm, while her husband Chris does the lawyering. Tell…
How to Write Great Paid Search Ads
Because SEM ain’t just a river in Egypt Paid search ads (also known as search engine marketing, SEM, PPC, and Google Ads) represent a valuable tool in digital marketing. According to some random recent stats we found,…
Inspiration From Books New and Old
Taking inspiration from books new and old In order to be a great writer, you need to be a great reader. Anyone who takes writing seriously knows this. It doesn’t mean you need to read…