A Guide To Performance Marketing
In this guide, we discuss what performance marketing is, how it works, and why you should consider using it for your business.
Brand Names That Became Products
What Happens When Brand Names Become Synonymous With The Product? One might think the holy grail of marketing is to have your brand name become a verb, such as Googling (or a cliché, like “holy…
Tips and Tricks for a User-Friendly Website
Tips and Tricks for a User-Friendly Website Websites are powerful marketing tools, and because of this, we at Mandel Marketing take web design and web development seriously. Websites for a small business are often the…
Client Spotlight: JuggCMP
In our second client spotlight, we’re talking to Michael Glavich, the CEO of tech startup, JuggCMP. Michael is a veteran Business Accelerator, specializing in productizing and marketing emerging digital technologies to Enterprise executives. He’s worked…
6 Myths About Social Media Marketing
Advice From A Social Media Marketing Agency In this article, we’re discussing 6 prevalant myths about social media marketing that you need to stop believing right now. Social media marketing is as popular as ever,…
A Storyteller’s Guide To Social Media
A Storyteller’s Guide To Social Media Don’t leave the engaging stories just to movies, books and tv shows – bring storytelling into your social media marketing strategy. Humans connect with stories-it’s in our DNA and…
Digital Marketing 101: Why Do People Follow Your Company on Social Media?
Many brands want to make the best use of social media in their marketing mix. It can be fun, it’s ubiquitous, and it doesn’t require a million-dollar television ad spend. However, before you even begin…
How Having the Best Copywriting Can Boost Website Traffic
When you are looking for the best way to market your website, it can seem like there is a never-ending list of things that need to be done. However, one thing that doesn’t get talked…
Client Spotlight: Assisting Hands Home Care of West Austin
In the inaugural Client Spotlight, we’re talking to Emmie Knox, the co-owner (with her husband, Louis LeSassier) of Assisting Hands Home Care in West Austin. Their company provides seniors, and others needing non-medical assistance at…
How a Marketing Agency Can Help Improve Your Business’s Blog
If you are not seeing as much traffic on your website as you would like, hiring a marketing agency can help boost your business’ blog through Google searches. Marketing is an important aspect when it…