Creating and Maintaining A Corporate Blog
Did you know that corporate blog posts are one of the most popular type of content marketing? That’s why nine out of ten marketers use blogging to achieve their content goals. (We do, obviously.) But it’s…
A Guide to Email Campaign Marketing
Balancing Engagement and Unsubscribes in Email Campaigns If you’ve ready our founder’s book, An MFA For An MBA, you’ll know that Phillip Scott Mandel loves puns but despises “cutesy” writing, especially in the workplace. He also…
Become A Better Writer With Writing Workshops and Business Writing Courses
Can You Learn To Write? As Martin Amis said, as quoted in the bottom of our website, “All writing is a campaign against cliché.” But writing well is hard, and cliché is easy. So what…
Is Influencer Marketing Effective?
Influencer Marketing: Exploring The Hype Here at Mandel Marketing, we provide a lot of digital marketing services: from SEO and content to email and paid search. But there’s still a lot more out there. Some…
7 Effective Backlink Building Strategies for SEO Professionals
Is Backlink Building Impossible, or Just Merely Difficult? The answer is yes. All SEO professionals know that backlink building is a Sisyphean task, and if you don’t think so, then you haven’t been doing SEO…
8 Great Business Book Recommendations
Oh, the magic of a great business book. The classic trope of a hard-charging, inspirational, and insightful business book abounds, on the dusty shelves of now-empty corner cubicles, in the dark corners of dark libraries,…
6 Free Pieces of Business Writing Advice
Some Free Business Writing Advice From The Experts In May 2024, Mandel Marketing founder Phillip Scott Mandel published a business writing advice and communication book, An MFA For Your MBA. The book is full of…
9 Common SEO Mistakes
How To Fix Those Pesky Common SEO Mistakes Sometimes it seems like all we do here at the Mandel Marketing blog is write about Search Engine Optimization. Well, first, it’s not true. We write about…
Why Hire A Fractional CMO For Your Business
The Key Benefits of Hiring a Fractional CMO We all know marketing is crucial to building your business. But some companies don’t have the need or resources to hire a full-time CMO (Chief Marketing Officer),…
8 Essential SEO Tools and Why They’re Invaluable
Search Engine Optimization (SEO) Is Confusing, Difficult, and Complex Right? Well, maybe not. Luckily for all of the small business owners and marketers out there, the helpful folks at Mandel Marketing have gathered insights from…