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Mandel Marketing Blog

"Always leave them wanting less." - Andy Warhol

How To Write A Creative Brief

Wait, WTF is a creative brief? A creative brief is a document that you give your ad agency (or graphic designer, or nephew/intern, or whoever) that tells them what you want. A well-crafted creative brief…

Predictions About the Future of SEO in 2025

Is SEO going to change in 2025? Yeah, probably. But how? This is what everyone wants to know. The problem is, we can’t predict the future. But we can ask our community of thought-leaders and…

How to Create Content That Boosts SEO and Drives Organic Traffic

Do SEO Like The Pros Everyone is talking about SEO these days (at least, when they’re not talking about politics or what the hell is going to happen to TikTok). It’s all going to change…

How to Balance Brand Building With Performance Marketing in Advertising

Branding Building and Performance Marketing: Can They Coexist? In the ever-evolving landscape of advertising, finding the right balance between brand building and performance marketing is crucial for success. Insights from a Chief Marketing Officer and…

Raise Domain Authority Now

Raise Domain Authority With These Lesser-Known Strategies SEO is a difficult game of chess where the rules are always changing. This is because everyone is doing what everyone else is doing, and when the search…

Content Pruning: The Key to Boosting Domain Authority and SEO Score

WTF is Content Pruning, and Why Is It Important? We all know that maintaining a healthy website is essential for improving search engine rankings, driving traffic, and converting visitors into customers. We talk about it…

How to Personalize Advertising Messages to Customers

Marketing is hard. There are so many variable at any given time, and most business owners need to focus on running their business, closing deals, and actually doing the work–which is why fractional CMO services…

Advice To Younger Artists

The Tortured Artist Gets A Job Many of us want to be artists when we’re kids–or at least we love doing art—and if you’re reading this article, you probably did, too. But art is hard….

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On Art & Business

The Everpresent Conundrum: Art vs. Business Those of us with creative personalities have no doubt faced, at least once in our lives, the problem of how to remain true to our artistic selves while keeping…

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Brands Using Humor in their Ads

“I think boring is the ultimate sin.” — David Ogilvy, The Unpublished David Ogilvy (1985) It’s hard not to be boring. One way to avoid it is to be scary. This, unfortunately, doesn’t work that…