Brands Using Humor in their Ads
“I think boring is the ultimate sin.” — David Ogilvy, The Unpublished David Ogilvy (1985) It’s hard not to be boring. One way to avoid it is to be scary. This, unfortunately, doesn’t work that…
Writer’s Block: WTF
WTF do I do about writer’s block? Okay, first thing: take a deep breath and relax. This is actually pretty good advice for any problem you might be having. It doesn’t actually solve anything, per…
Lessons Learned From Failed Marketing Campaigns
Marketing Failures Aren’t The End Of The World Social media distorts reality. People post how amazing their lives are, the wonderful trips they go on, and the beautiful dishes they eat. That’s fine, but it’s…
11 Lesser-Known Online Tools & Websites Crucial for Your Business
Finding Online Tools For Your Business The internet is a big place. And with every angel startup investor throwing billions of dollars at every project on the planet, the internet keeps getting bigger. But as…
When Should A Startup Think About Branding?
The brand-building process is often misunderstood by startups, with some founders viewing it as an afterthought or something to be addressed once the company is more established. Others argue that startup branding is fundamental to…
The Most Significant Marketing Challenges for Startups and Entrepreneurs in Early Stages
Okay, so you have a damn good idea and a damn fine go-to-market strategy. You’re full of vim and vigor and vinegar and ready to work those 25-hour days to become the next [insert your…
Online Resources For A Go-To-Market Strategy For Startups
So you’re looking for help with a go-to-market strategy for your startup, huh? Well, we suggest hiring Mandel Marketing as part of our Fractional CMO services–but short of that, here are some great online resources,…
SEO Strategy for Startups: A Comprehensive Guide
Craft a Digital Presence That Resonates With A Strong SEO Strategy In the frenetic world of startups, where innovation is the currency and agility is the competitive edge, establishing a robust digital presence is not…
Branding For Startups: A Comprehensive Guide
Why Branding is Crucial for Startups: The Key to Unlocking Growth and Investment In today’s hyper-competitive market, the landscape for startups is fraught with marketing strategy challenges. Whether fully funded or seeking capital, startups face…
Go-to-Market Strategy for Startups: A Comprehensive Guide
Use This Guide To Craft an Unstoppable Go-To-Market Strategy For Your Startup In the world of startups, where innovation thrives and the stakes are high, a well-crafted go-to-market (GTM) strategy is the compass that guides…