A Guide To Performance Marketing
In this guide, we discuss what performance marketing is, how it works, and why you should consider using it for your business.
Brand Names That Became Products
What Happens When Brand Names Become Synonymous With The Product? One might think the holy grail of marketing is to have your brand name become a verb, such as Googling (or a cliché, like “holy…
Client Spotlight: Assisting Hands Home Care of West Austin
In the inaugural Client Spotlight, we’re talking to Emmie Knox, the co-owner (with her husband, Louis LeSassier) of Assisting Hands Home Care in West Austin. Their company provides seniors, and others needing non-medical assistance at…
The Power of Storytelling
Immersing yourself in a captivating novel or film is one of life’s greatest pleasures. Whether you’re a fan of crime fiction or independent cinema, a carefully crafted narrative can make audiences think about the world…
The Benefits of White Label Copywriting for Ad Agencies
Why should advertising and marketing agencies consider white label copywriting services? Sometimes an agency will take on a project or client for which they simply don’t have the resources–at least, not at the moment. Or…
Typewriters vs. Computers
This post is about a recherché topic that I think almost nobody but myself and a few other word-wizards could give two pennies about: the endless (that is, 99% settled and only applicable to snobs,…
Mandel Marketing Celebrates its Debut on Clutch!
When businesses aim to succeed in 2022, they must develop and implement tactics that impact growth quickly and efficiently. That’s why it’s important to stay on top of current marketing trends, while at the same…
How To Increase Your B2B Sales In 2022
Shit, it’s already 2022. How in the hell did that happen? Just a few minutes ago, my wife and I were sitting down to watch the entirety of Game of Thrones to wait out the pandemic, and then Tiger King…
Inspirational Quotes That Motivate Us
Motivational quotes that we find inspiring. Read a few and then go out there and do something great!
A Business Owner’s Guide To Sales
Want to make more sales? We all do. Sales of goods and services make up an approximately $20 trillion market, and to capture some of that market share, you as a business owner – and…