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Author: Phillip Mandel

Phillip Mandel is the owner of Mandel Marketing. He is a novelist and fiction writer and is the publisher of Abandon Journal (www.abandonjournal.com).

Mandel Marketing Recognized as a Premier Austin Digital Marketing Agency by UpCity!

Mandel Marketing is excited to share that we have been recognized as one of the premier digital marketing agencies in Austin and nationally by UpCity! To be successful in advertising today requires the right team,…

Content Marketing for Small Business

So what is content marketing, anyway? Content marketing is a powerful form of marketing that focuses on producing useful and pertinent content that will reach a defined audience to engage them and attract them to…

Is Content Marketing the Same as Copywriting?

Check out our guest post on the Upcity blog, where we discuss content marketing and copywriting! Is Content Marketing The Same As Copywriting?

Everything You Wanted To Know About Ad Tech But Were Afraid To Ask

The Mandel Marketing Guide to Ad Tech In recent years, technology has affected all sectors of business and nearly everything else in the world, from communication and medicine to learning and entertainment. Sometimes technology has…

Tips For Effective Content Marketing

How To Make Content Marketing Work For You Did you know there are around five billion active internet users and more than four billion social media users worldwide? Put simply; there’s a ton of opportunity…

How To Take Great Pictures for Marketing and Advertising

When it comes to photography for marketing and advertising, creativity and vision are only half the battle. Images play an essential role in marketing and advertising because they tell a story, convey a brand’s message,…

Art
The Rule of Thirds in Photography

Everyone’s a photographer these days. But are they? Ever since high quality cameras have been added to phones, everyone thinks they’re a professional photographer. But then people look at the pictures they actually take with…

Art
Be Recession-Proof: How To Weather The Storm

What should a business do during a recession? Unfortunately, there’s no easy answer to this question, as all businesses–from entrepreneurs and startups to mid-size businesses and beyond–will all face different sets of circumstances when a…

Inspiration From Books New and Old

Taking inspiration from books new and old In order to be a great writer, you need to be a great reader. Anyone who takes writing seriously knows this. It doesn’t mean you need to read…

Interview with Daily Ad Brief

In this interview, Phillip Mandel talks with Daily Ad Brief on their segment, “More 2 Digital.” They discuss the “wild west” of digital media, and how privacy concerns must be balanced with marketers’ desire for…