So you’re looking for help with a go-to-market strategy for your startup, huh? Well, we suggest hiring Mandel Marketing as part of our Fractional CMO services–but short of that, here are some great online resources, including downloadable guides and templates, to help you in your research:

Downloadable Resources For A Go-To-Market Strategy Guides For Startups

Here are some valuable online resources for crafting a go-to-market (GTM) strategy for startups:

  • MIT Sloan’s Go-To-Market Strategy Resource: This document from MIT Sloan (whjich is really from Harvard Business Review) outlines essential GTM strategies and discusses how startups can effectively bring their products to market by understanding the competitive landscape and value chains. It’s a useful guide for any startup looking to enter a new market. Get the guide.
  • Harvard Business School’s Go-To-Market Strategy Guide: Harvard’s Rock Center for Entrepreneurship provides an in-depth session summary on how startups can develop a strong GTM strategy. The guide covers everything from customer acquisition to sales strategy, offering actionable insights for early-stage companies. Get the guide.
  • Smartsheet’s Go-To-Market Templates: Smartsheet offers a wide variety of templates tailored to different aspects of GTM strategy, including marketing, sales, and B2B plans. These templates can help you map out your campaign step-by-step, ensuring nothing is missed. Check out the templates.
  • Pitch’s Go-To-Market Strategy Template: This resource provides a structured and customizable template for building a GTM strategy, focusing on discovery, design, and recommendation phases. It’s especially useful for startups looking to create an actionable plan for launching products. Get the template.
  • Miro’s Go-To-Market Strategy Template: Miro offers a collaborative tool for planning your GTM strategy, complete with visual aids like Gantt charts to track timelines and tasks. This template is ideal for teams who need to collaborate on product launches. Get the strategy template.
  • Semrush Go-To-Market Strategy Guide: Semrush provides an in-depth guide with a downloadable template, covering market research, pricing strategies, and target demographics. It’s an excellent resource for building a detailed, data-driven GTM strategy. Check it out.

These resources will provide you with structured approaches and tools to streamline your GTM planning and execution, ensuring your product or service hits the market effectively.

Recommended Reading For Go-To-Market Strategy Planning

Obviously, we love our own blog here at Mandel Marketing, but there’s a lot of material out there. Here are several excellent online resources that provide in-depth guidance on go-to-market (GTM) strategies for startups.

  • HubSpot Blog: HubSpot offers extensive articles, templates, and guides on crafting a GTM strategy, from market research to buyer personas. Their content is highly actionable for startups looking to break into new markets.
  • First Round Review: This platform provides insights and case studies from seasoned entrepreneurs and investors. Their articles cover real-life GTM strategy examples, offering startup-specific advice.
  • Y Combinator Startup Library: Y Combinator’s resources include videos and blog posts on GTM strategies, focusing on product-market fit and scaling effectively. It’s especially useful for tech startups.
  • The Lean Startup by Eric Ries: While a book, there are numerous blogs and forums dedicated to discussing “The Lean Startup” principles. These forums offer practical tips on developing and executing a GTM strategy while maintaining flexibility. Here’s the official website.
  • Product Hunt: For tech-focused startups, Product Hunt is an excellent place to see how new products are launched and how they generate initial buzz, offering insights into positioning and early marketing tactics.

These resources for a go-to-market strategy combine strategic thinking with practical steps, helping startups craft and execute an effective plan for your startup.

Contact Mandel Marketing For Help With A Go-To-Market Strategy

Finished your reading? You’re now ready to get started with a go-to-market strategy for your startup! Contact us today by calling us directly or using the form below.