Marketing Myths Abound, Don’t Fall For Them!
You’ve likely come across some of these misconceptions about marketing, often touted as “conventional wisdom” or as things that “everyone knows.” Don’t be misled! Rather than relying on conventional wisdom that might not be so wise, conduct your own research and trust professionals with real expertise, like the marketers here at Mandel Marketing. Here are some of the most prevalent marketing myths.
Marketing Myth #1: Marketing is the Same as Advertising
A common misunderstanding is equating marketing with advertising. While it’s easy for the general public to confuse the two, those delving into marketing or advertising should recognize the distinction. Advertising is a vital component of marketing but not the entirety. Think of advertising as a hook catching the customer’s attention; it’s just the beginning. Marketing encompasses individual ads, campaigns, long-term goals, brand identity, packaging, labeling, websites, apps, and all decisions shaping what the customer perceives.
Marketing Myth #2: Anyone Can Do Their Own Marketing with Enough Effort
While it’s feasible for businesses to handle their own marketing in-house, it’s more complex than it seems. Essential expertise is needed in packaging, labeling, logo design, webpage building, content generation, and SEO (search engine optimization). A comprehensive marketing plan also requires traditional and digital advertising strategies, brand identity development, promotions, market research, focus groups, and long-term goal setting. Handling all this internally involves significant time and resources. Marketing specialists exist to manage these tasks efficiently.
Marketing Myth #3: Some Businesses Don’t Need a Marketing Plan
This myth appears in various forms, such as “A business this small can’t afford marketing” or “A high-quality product like this doesn’t require marketing.” Whether discouraged by size, budget, or product specifics, every business should understand that a detailed marketing plan benefits businesses of all sizes.
For small and specialized businesses, understanding marketing needs is crucial as they stand to gain the most from increased exposure, clear communication, and targeted advertising.
Marketing Myth #4: Social Media Alone Suffices for Marketing
It’s tempting to believe that everyday social media management can replace a comprehensive marketing plan. However, social media alone is not sufficient. While a social media presence is beneficial, many products and services do not gain much from untargeted social media exposure.
Moreover, manipulating algorithms for increased visibility is more challenging as social media platforms have become adept at detecting such strategies. Competing for attention on social media is harder than ever due to the sheer volume of companies, brands, and individuals vying for visibility.
Marketing Myth #5: Traditional Marketing is Obsolete Because Everything is Online
You might hear this from online enthusiasts or those frustrated with the digital shift. Despite the rise in online commerce, driven further by the pandemic, a lot still happens in the real world. Networking events and conferences are indispensable for many businesses, fostering personal relationships that online interactions can’t replicate. Well-targeted direct mail campaigns remain effective, and “transit media” is increasingly favored for its extended exposure time and audience targeting.
Did You Believe Any of These Marketing Myths? Contact Us For Help
There are many more marketing myths out there! To safeguard your business and brand, stay informed and always collaborate with trusted experts and companies. If any of these marketing myths got you a little worried, contact Mandel Marketing for a free consultation using the form below.