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Mandel Marketing
Copywriting. Branding. Advertising. Strategy.
“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.”
– David Ogilvy
Services
Market Research
We research marketplace opportunities, provide SWOT reports, data analysis, competitive sets, and more. Our marketing tactics and services are all framed by strong research that supports our recommendations. We only trust our gut when we’re ordering pizza. (Anchovies, pickles, and sea salt? Yum!)
The Batphone
Sometimes you’re not really sure what you need. Or sometimes you just need an ear, some advice, or a quick POV on a new opportunity. The Batphone is, quite simply, access to our brilliant minds for a quick strategy session. Call us anytime.
Words of Wisdom
22
Oct
Marketing Failures Aren’t The End Of The World Social media distorts reality. People post how amazing their lives are, the wonderful trips they go on, and the beautiful dishes they eat. That’s fine, but it’s…
21
Oct
Finding Online Tools For Your Business The internet is a big place. And with every angel startup investor throwing billions of dollars at every project on the planet, the internet keeps getting bigger. But as…
07
Oct
The brand-building process is often misunderstood by startups, with some founders viewing it as an afterthought or something to be addressed once the company is more established. Others argue that startup branding is fundamental to…
01
Oct
Okay, so you have a damn good idea and a damn fine go-to-market strategy. You’re full of vim and vigor and vinegar and ready to work those 25-hour days to become the next [insert your…
05
Sep
So you’re looking for help with a go-to-market strategy for your startup, huh? Well, we suggest hiring Mandel Marketing as part of our Fractional CMO services–but short of that, here are some great online resources,…
29
Aug
Craft a Digital Presence That Resonates With A Strong SEO Strategy In the frenetic world of startups, where innovation is the currency and agility is the competitive edge, establishing a robust digital presence is not…
27
Aug
Why Branding is Crucial for Startups: The Key to Unlocking Growth and Investment In today’s hyper-competitive market, the landscape for startups is fraught with marketing strategy challenges. Whether fully funded or seeking capital, startups face…
26
Aug
Use This Guide To Craft an Unstoppable Go-To-Market Strategy For Your Startup In the world of startups, where innovation thrives and the stakes are high, a well-crafted go-to-market (GTM) strategy is the compass that guides…
25
Jul
Marketing Myths Abound, Don’t Fall For Them! You’ve likely come across some of these misconceptions about marketing, often touted as “conventional wisdom” or as things that “everyone knows.” Don’t be misled! Rather than relying on…
19
Jul
If you’re reading the Mandel Marketing blog, then you probably already know that email marketing is one of the most important and effective tactics in your marketing strategy for businesses to reach potential customers. But…
18
Jul
As with any product or service on the internet, including online training modules, there are thousands and thousands of options. Maybe even millions. So how do you decide which platform to use? We here at…
16
Jul
How To Prepare For SEO Changes in 2024 and 2025 SEO changes are coming, and we want to help prepare you and your team for them. Mandel Marketing is all about SEO, and now, so…
04
Jun
If you’ve checked out Phillip Scott Mandel’s new book, An MFA For Your MBA, you’ll know there’s a big discussion about the value of graduate programs–both the Master’s in Fine Arts in Creative Writing and…
09
May
Despite all the talk of SEO and content marketing, sales development and email marketing, and everything else we do, the fundamental service that Mandel Marketing provides is communication. We help companies, brands, and individuals say…
09
May
In a previous post, we discussed how to become one of that coveted group of freelance writers in the world: tips, tricks, and opportunities. This freelance writing guide is only one half of the equation,…
09
May
Whether you have a full-time job or are trying to carve out your path as a solo entrepreneur, freelance writing can be an excellent way to make some extra money. Many freelance writers who start…
12
Apr
Did you know that corporate blog posts are one of the most popular type of content marketing? That’s why nine out of ten marketers use blogging to achieve their content goals. (We do, obviously.) But it’s…
04
Apr
Balancing Engagement and Unsubscribes in Email Campaigns If you’ve ready our founder’s book, An MFA For An MBA, you’ll know that Phillip Scott Mandel loves puns but despises “cutesy” writing, especially in the workplace. He also…
28
Mar
Can You Learn To Write? As Martin Amis said, as quoted in the bottom of our website, “All writing is a campaign against cliché.” But writing well is hard, and cliché is easy. So what…
19
Mar
Influencer Marketing: Exploring The Hype Here at Mandel Marketing, we provide a lot of digital marketing services: from SEO and content to email and paid search. But there’s still a lot more out there. Some…
11
Mar
Is Backlink Building Impossible, or Just Merely Difficult? The answer is yes. All SEO professionals know that backlink building is a Sisyphean task, and if you don’t think so, then you haven’t been doing SEO…
05
Mar
Oh, the magic of a great business book. The classic trope of a hard-charging, inspirational, and insightful business book abounds, on the dusty shelves of now-empty corner cubicles, in the dark corners of dark libraries,…
04
Mar
Some Free Business Writing Advice From The Experts In May 2024, Mandel Marketing founder Phillip Scott Mandel published a business writing advice and communication book, An MFA For Your MBA. The book is full of…
09
Feb
How To Fix Those Pesky Common SEO Mistakes Sometimes it seems like all we do here at the Mandel Marketing blog is write about Search Engine Optimization. Well, first, it’s not true. We write about…
02
Feb
The Key Benefits of Hiring a Fractional CMO We all know marketing is crucial to building your business. But some companies don’t have the need or resources to hire a full-time CMO (Chief Marketing Officer),…
17
Jan
Search Engine Optimization (SEO) Is Confusing, Difficult, and Complex Right? Well, maybe not. Luckily for all of the small business owners and marketers out there, the helpful folks at Mandel Marketing have gathered insights from…
29
Dec
Are Paid Sponsor Backlinks A Good Strategy For SEO? Everyone’s talking about SEO. Well, okay, people are talking about AI, and war, and democracy, too. But in the Mandel Marketing world–the world of digital marketing–we’re…
31
Aug
Client Spotlight: Little Monsters Universe (Ecommerce) Today we’re talking with Tina Salmanowitz, a former science teacher and founder of a beloved homeschool education brand, Little Monsters Universe. Tell us about Little Monsters Universe. Little Monsters…
28
Aug
In today’s digital age, search engine optimization (SEO) is essential for any business that wants to be successful online. This is especially true for new ecommerce businesses, which need to find ways to stand out…
29
Apr
Grow Your Startup Quickly and Efficiently With a Fractional CMO This statistic might throw you bright-eyed entrepreneuers for a loop, especially if you’re still in the planning phase of your startup, but nine out of…
28
Apr
What is Sales Enablement and Sales Development? Sales enablement, also known as sales development or sales marketing, is the strategy and process of successfully providing marketing representatives with the necessary resources to convert more leads….
05
Apr
Jump-Start Your Creativity With These 30 Helpful Business Writing Prompts Writing is hard. Every writer knows this, because they’ve spent time at the desk, staring into space wondering what in the hell to write about….
09
Mar
I’m Going to Be an Author! Thinking about writing your first book? Even to an entrepreneur or a business leader, writing a book may seem like a daunting task. Perhaps to become the leader you…
10
Feb
Writing great copy doesn’t just happen. Learn about advertising creative here.
31
Jan
Branding is such a massive topic that you can write an entire book about it (actually, there are already several hundred books in existence about this very thing). Hell, you can have a course in…
30
Jan
As streaming services like Netflix and Hulu continue to expand, more and more people are finding the traditional cable and satellite TV experience to be a hassle not worth the cost. It makes total sense…
30
Jan
Mandel Marketing is excited to share that we have been recognized as one of the premier digital marketing agencies in Austin and nationally by UpCity! To be successful in advertising today requires the right team,…
26
Jan
So what is content marketing, anyway? Content marketing is a powerful form of marketing that focuses on producing useful and pertinent content that will reach a defined audience to engage them and attract them to…
19
Jan
Check out our guest post on the Upcity blog, where we discuss content marketing and copywriting! Is Content Marketing The Same As Copywriting?
11
Nov
The Advertising Creative Concept Creativity is the soul of advertising. It’s the fundamental concept that drives business success, giving life and meaning to messages about a brand’s products and services. And if you’re not being creative…
12
Oct
The Mandel Marketing Guide to Ad Tech In recent years, technology has affected all sectors of business and nearly everything else in the world, from communication and medicine to learning and entertainment. Sometimes technology has…
19
Sep
How To Make Content Marketing Work For You Did you know there are around five billion active internet users and more than four billion social media users worldwide? Put simply; there’s a ton of opportunity…
25
Aug
Want to learn about marketing and advertising but don’t have time to read? Podcasts and audiobooks have become an integral part of our lives, since we can learn something new by listening at our own…
04
Aug
When it comes to photography for marketing and advertising, creativity and vision are only half the battle. Images play an essential role in marketing and advertising because they tell a story, convey a brand’s message,…
03
Aug
Everyone’s a photographer these days. But are they? Ever since high quality cameras have been added to phones, everyone thinks they’re a professional photographer. But then people look at the pictures they actually take with…
27
Jul
What should a business do during a recession? Unfortunately, there’s no easy answer to this question, as all businesses–from entrepreneurs and startups to mid-size businesses and beyond–will all face different sets of circumstances when a…
18
Jul
Today, we’re talking to Shannon Perri of Chris Perri Law, a criminal defense firm based here in Austin, Texas. Shannon runs the day-to-day operations of the firm, while her husband Chris does the lawyering. Tell…
18
Jul
Because SEM ain’t just a river in Egypt Paid search ads (also known as search engine marketing, SEM, PPC, and Google Ads) represent a valuable tool in digital marketing. According to some random recent stats we found,…
21
Jun
Taking inspiration from books new and old In order to be a great writer, you need to be a great reader. Anyone who takes writing seriously knows this. It doesn’t mean you need to read…
14
Jun
3 Crucial Professional Networking Tips For Business Owners Networking is essential for business owners, but it can be difficult to know where to start. In this article, the business development team at Mandel Marketing will…
08
Jun
A Guide To Startup Marketing Digital marketing for startups can be a daunting task. There are so many things to do and so little time! But don’t worry, we’re here to help. We provide a…
03
Jun
In this interview, Phillip Mandel talks with Daily Ad Brief on their segment, “More 2 Digital.” They discuss the “wild west” of digital media, and how privacy concerns must be balanced with marketers’ desire for…
25
May
In this guide, we discuss what performance marketing is, how it works, and why you should consider using it for your business.
23
May
What Happens When Brand Names Become Synonymous With The Product? One might think the holy grail of marketing is to have your brand name become a verb, such as Googling (or a cliché, like “holy…
19
May
Tips and Tricks for a User-Friendly Website Websites are powerful marketing tools, and because of this, we at Mandel Marketing take web design and web development seriously. Websites for a small business are often the…
11
May
In our second client spotlight, we’re talking to Michael Glavich, the CEO of tech startup, JuggCMP. Michael is a veteran Business Accelerator, specializing in productizing and marketing emerging digital technologies to Enterprise executives. He’s worked…
09
May
Advice From A Social Media Marketing Agency In this article, we’re discussing 6 prevalant myths about social media marketing that you need to stop believing right now. Social media marketing is as popular as ever,…
15
Apr
A Storyteller’s Guide To Social Media Don’t leave the engaging stories just to movies, books and tv shows – bring storytelling into your social media marketing strategy. Humans connect with stories-it’s in our DNA and…
08
Apr
Many brands want to make the best use of social media in their marketing mix. It can be fun, it’s ubiquitous, and it doesn’t require a million-dollar television ad spend. However, before you even begin…
22
Mar
When you are looking for the best way to market your website, it can seem like there is a never-ending list of things that need to be done. However, one thing that doesn’t get talked…
04
Mar
In the inaugural Client Spotlight, we’re talking to Emmie Knox, the co-owner (with her husband, Louis LeSassier) of Assisting Hands Home Care in West Austin. Their company provides seniors, and others needing non-medical assistance at…
25
Feb
If you are not seeing as much traffic on your website as you would like, hiring a marketing agency can help boost your business’ blog through Google searches. Marketing is an important aspect when it…
24
Feb
Your Non-English Speaking Customers are Reading Between the Lines Note: This guest blog post was written by Marco Hanson, co-owner of Texan Translation I’ve been a Spanish translator for a couple decades now, and have…
21
Feb
If you write and maintain a professional blog for your company (or even a personal blog for yourself), it needs to be written well. A good blog provides regular, relevant content to its readers. This…
28
Jan
If you’re looking for a way to revamp your digital marketing strategy, it could be time to hire a local marketing agency to help you out. When you work with a local marketing agency Austin…
27
Jan
Immersing yourself in a captivating novel or film is one of life’s greatest pleasures. Whether you’re a fan of crime fiction or independent cinema, a carefully crafted narrative can make audiences think about the world…
19
Jan
Why should advertising and marketing agencies consider white label copywriting services? Sometimes an agency will take on a project or client for which they simply don’t have the resources–at least, not at the moment. Or…
10
Jan
This post is about a recherché topic that I think almost nobody but myself and a few other word-wizards could give two pennies about: the endless (that is, 99% settled and only applicable to snobs,…
06
Jan
When businesses aim to succeed in 2022, they must develop and implement tactics that impact growth quickly and efficiently. That’s why it’s important to stay on top of current marketing trends, while at the same…
30
Dec
Shit, it’s already 2022. How in the hell did that happen? Just a few minutes ago, my wife and I were sitting down to watch the entirety of Game of Thrones to wait out the pandemic, and then Tiger King…
28
Dec
Motivational quotes that we find inspiring. Read a few and then go out there and do something great!
22
Nov
Color psychology is a field of marketing that doesn’t get talked about enough–but it’s around us all the time, in the five thousand messages we get sent to our brains each day. And though you may…
15
Nov
Want to make more sales? We all do. Sales of goods and services make up an approximately $20 trillion market, and to capture some of that market share, you as a business owner – and…
04
Nov
Today we’re going to dive into what could be considered one of the world’s most boring topics: typography and fonts. Like streetlamps or trees, we see typography and fonts all day, every day, but never…
18
Oct
We started this company right before the economic downturn created by COVID. It was scary as all hell–but we persisted. Not everyone has the stomach for such risk, however, and they’d much prefer working for…
28
Sep
People think they know what branding is, because it’s a word they hear all the time. But branding, while indeed ubiquitous in the modern world, is, for modern humans, kind of like water, to fish;…
19
Aug
Ah, social media. Isn’t it weird how, not that long ago, such a thing didn’t even exist? Well, like Churchill always said, nostalgia is for fools and nursemaids. So let’s talk a bit about modern social…
06
Aug
The legalized marijuana industry is among the fastest rising industries in the United States, as many states currently have laws explicitly legalizing marijuana in some manner (or decriminalizing it)–and the industry is expected to expand…
22
Jul
On Looking and Seeing COVID pandemic boring.That’s the ungrammatical three-word sentence that’s been pounding through my brain for a few months now, and after my therapist advised me to “do something different,” (meaning something other…
27
Jun
When we first started Mandel Marketing back in 2019 (in the Before Times, right as COVID was about to ruin everything), we developed an acronym that powered it all: D.R.I.V.E. “DRIVE” is more of an internal theory…
19
May
Yeah, we know: trends come and go. But in the digital marketing space — or any advertising space, really — you have to be aware of what’s happening, and how to take advantage of it,…
01
Apr
I have been a professional writer for a long time, and I have spent a lot of time, energy, and effort improving my craft. Just as a doctor is always learning new healing techniques and…
01
Apr
You had to go and be a wiseguy. You had to search for the word “schmuck,” didn’t ya? Well, fine. Here’s to you.
19
Mar
If fifty marketing directors and two kegs of cheap lager were placed in a locked room, I would probably stay out of that room for a while. But when I did finally go back in,…
19
Feb
Your Brand Logo Is Very Important To Your Business. As a marketing agency, we had go through an extensive logo and brand creation process — not only because we believe it’s important, but because it’s…
28
Jan
Because even professionals get it wrong sometimes. Mandel Arketing… we put the “M” in “marketing.” Innovating the Future Of Advertising Innovation. There’s no “I” in Mandel. Mandel Marketing: More Important Than God. Not your grandmother’s…
19
Jan
What in the world? We started a company because we wanted to work for ourselves. Jay and I have been in advertising for a long time, and we’ve worked at tons of different places and…
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- A business looking to grow to the next level.
- Content marketing, copywriting, editing, blogs, articles.
- An ear to unload on, to discuss... anything.
- A comprehensive marketing strategy, but not execution.
- I need a website, I think?
- Agency needing white-label help with specific projects and skill sets.
- I need to make some sales. Like, now.
- Social media, y'know? LOL.
- Go to market strategy for a startup.
- I'm not sure what I need!
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